Infusionsoft vs. Ontraport
Marketing automation software can help streamline sales and marketing processes, saving time and money while increasing customer engagement. Infusionsoft and Ontraport are two of the most popular marketing automation platforms on the market, and both offer a variety of features and benefits. But which one is right for your business? Let's compare the two.
Pricing
When it comes to pricing, Infusionsoft offers three tiers of service. The basic plan starts at $199 a month and offers basic features, such as contact management and email marketing. The middle tier offers more advanced features for $299 a month, while the high-end package offers everything for $399 a month.
In contrast, Ontraport offers four tiers of service, starting at $79 a month for basic features, such as contact management and email marketing. Additional features, such as sales automation and marketing campaigns, are available at higher tiers that range from $147 a month up to $497 a month.
Overall, Ontraport's pricing is more affordable than Infusionsoft, especially for small businesses that may not need all of the advanced features offered by Infusionsoft's higher tiers.
Features
Both Infusionsoft and Ontraport offer a wide range of features designed to help businesses automate marketing and sales processes. These include lead generation, email marketing, sales automation, and customer relationship management.
One significant difference between the two is that Infusionsoft offers more advanced features, such as affiliate tracking and ecommerce integrations. On the other hand, Ontraport offers more customizable features, such as the ability to create unique landing pages and web forms without coding knowledge.
Overall, Infusionsoft may be better suited for larger businesses that need more advanced features, while Ontraport may be a better choice for smaller businesses that want more customization options.
User Experience
Infusionsoft and Ontraport both offer user-friendly interfaces that are easy to navigate. However, some users may prefer one over the other depending on their preferences.
Infusionsoft offers a drag-and-drop interface, which some users may find easier to use than Ontraport's interface. Ontraport, on the other hand, offers more customization options, which may be appealing to users who want to create unique campaigns.
Conclusion
In the end, the choice between Infusionsoft and Ontraport comes down to personal preference and business needs. Infusionsoft may be a better choice for larger businesses that need advanced features, while Ontraport may be a better option for smaller businesses that want a more affordable solution with more customization options.
Regardless of which one you choose, both platforms offer powerful marketing automation tools that can help take your business to the next level.
References:
- Infusionsoft pricing: https://keap.com/pricing
- Ontraport pricing: https://ontraport.com/pricing